Hustle Culture

What should I do with my life? This is a question that I expect you have asked yourself enough times, yet most of us have either already or will in the future may be asked this exact question by others. But how would we be expected to answer this? Work, work work. As the more that we do this, the more likely we are to become “successful”, therefore what other genuine options would there be? Just think, as long as we study hard, have a job, have some kind of “productive hobby” on top of many side hustles, then at least we have the chance of being ok!

Come on! Let’s just be honest and admit this is rather boring? As I would imagine that from deep down, you would not want this to be your life.

Hustle Culture

Described by Doctor April Wilson as being “about a human doing rather than a human being” hustle culture involves the American values being the national preoccupation with work ethic and individualism. Of course, there are many ways in which it can be interpreted, but generally it relates to working considerably long hours, normal than the “average” 40 hour working week. Often this can be in aim of becoming more well off, and can sometimes be as a rejection to working standard hours “to make someone else rich”, and instead involve the person working horrifically long hours, to make themselves wealthy.

Side Hustling

So if hustle culture is where all of us run about like chickens from from one task to another, then what on earth could a side hustle be? Well, the term side hustle originally came about in relation to the poor working conditions of black people in the first half of the 20th century. Traditionally used in black newspapers including the Chicago Defender, and described “what one did to survive in a climate hostile to the possibility of prosperity via traditional full-time employment.”

Now it is used to describe a job usually for additional income, which someone works alongside their full time job. Usually 6-15 hours are spent on it a week; while for 43%, it is a different job to their usual day job. It’s estimated that 1 in 4 Brits have a “side hustle”, on top of their normal day to day job. This “sharing economy” is increasing income inequality among the bottom 80 percent of earners, partly because some people working in the gig economy are highly educated, and performing traditional roles which would have previously gone to manual workers.

The Gig Economy

Ironically, markets within the gig economy have used hustle culture to idealize working for their companies. Which in reality, as most of us know, generally companies within the gig economy often get away with paying less than the minimum wage, workers are on zero hour contracts and workers do not receive the rights they would be entitled to if they were working for a different employer. An example of this would be with Uber, whereby their website had made a claim to the term, glorifying the term and portraying having a side hustle as freedom. This can lead to people seeing the Gig economy as a “flexible stepping stone to a better life”, contrary to the harsher reality, whereby most who take on a side hustle do it as they have no other alternative way of making ends meet; on top of the fact there aren’t usually any worker’s rights.

Furthermore it is estimated that 35 percent of the American workforce was a part of the gig economy. This may at first seem shocking, but considering the numbers of people with a “side hustle”, it is not too surprising.

Can Side Hustle Culture ever be Something to Yearn for?

One source likes to split a side hustle into two types. One as a “second gig”, which is basically something people would choose to do in order to make ends meet. The other, as the “life coach definition”, which would be another source of income, but it would also be something the person is passionate about. This way, many who may wish to pursue a side hustle, may actually be doing so because they wish to learn new skills or even be able to focus on a hobby, while getting paid a little. In fact, those earning £15,000 or less a year are significantly more likely to have a side hustle for their hobby rather than those earning £55,000 or more. However this could be because people on lower incomes feel that it is more important to be able to make money on their hobbies, however small the amount may be.

To sum up, the way I see it, side hustle culture seems to be about the “Gig economy” using the term to glamourise the harsh reality of it. This is seen by the way how Uber have adopted the term on their website. This has led to various elements of media, and really society to draw up upon hustle, and side hustle culture in a positive light. However, the way I see it, none of us were born on this planet to only work and do nothing else, it is exhausting and unhealthy. Instead, considering that we are human beings, it is important for us to be able to take time out and absorb our surroundings.

Side Hustle Culture: how poverty is forcing urban youth culture into precarious (and sometimes dangerous) informal employment – Bubblegum Club

3 Lies That the Side Hustle Culture Leads You to Believe (

The ‘side hustle’ culture: Is this the new norm? – Hiscox Business Blog

The Startup Industry’s Toxic “Side Hustle” Fixation – The Ringer

Hustle Culture: Is It Time to Slow Down? | Daily Life

How can I trust anyone else, when I cannot trust myself?

Published by Personally_Political

Hello! This is a mainly a blog containing posts concerning social, political and economic issues, although the commentary is mainly based on opinion. My name is Victoria, and I am the creator and currently the only contributor to this blog, and I am 19 years old and studying PPE at Swansea. Also, I am currently looking for writers for here, content creators on Instagram and designers. However the role would be very flexible according to what you would like to do. Therefore, if you or anyone you know would be interested in getting involved, then please don't hesitate to contact me at

7 thoughts on “Hustle Culture

  1. It could be a good thing if this was driven by workers wanting more flexibility, which in some cases it probably this, but for the most part it seems like employers being cheap and screwing people over in the long run.

    Liked by 1 person

  2. Good article to make people think about what a “hustle” is. Personally I’ve never cared for the term because in my mind it diminishes the facts that either you are working two jobs or that you’re trying to grow a passion project into something more.

    Liked by 2 people

  3. 💜 As Ever Wise Words EveryOne, so PAY FUCKING ATTENTION!!! to This Poster; it’s Crystal Clear Clarity that OtherWise The PreOccupation with Money WILL!!! Profit in an Early Grave



  4. ” none of us were born on this planet to only work and do nothing else,” Is such an insightful piece. Even hunter gatherers found time for fun and so should we. The glorification of hustle culture and unhealthy work culture has gained too much steam. I guess a healthy work life balance can be boring sometimes.


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