The Problem With Y2K Fashion

I have noticed that when I talk about Y2k fashion, often people do not know what I am on about. Even though it is currently all over the internet! However, this said, most people who know about it are going to have to have at least some remote interest in fashion. Plus, I reckon that most of the people now sporting Y2K outfits as a trend are going to be younger than those around at the time of era which the style resembles (early 2000s) who would have been old enough to embrace Y2K as a fashion trend. But that is not really the point.  

Rather, that the models look young, and I mean incredibly young. Also thin, also white, tall; you get the drill. But would it be reasonable to argue the Y2k trend is more so this way than past fashion fads? 

What is Y2K?

Initially, Y2k was used to describe a computer bug (known as the millennium bug), that was expected to happen as the year changed from 1999 to 2000. Now, Y2k relates to an era between the late 90s and early 00s; and is mostly associated with bubbly pop music, fashion, nostalgia (obviously) and technology. Here is a little mood board anyway… 

So, What is Wrong with Y2K?

From a personal point of view, I love at least most of the aesthetics and fashion (although I am not too big on low-rise jeans).  

Nonetheless, what most would associate with Y2K now, would be vastly different from how the culture really emerged. Because while we think of Britney Spears and Paris Hilton, low rise jeans and or even cute Cami tops which you would find on Shein, a substantial number of people who had initially contributed to the culture have not been recognised as much as they deserve. For a start, many of the popular items that are now heavily associated with Y2K, were once associated with impoverished Black American areas of the USA. Meanwhile the glittery accessories, bright hair and fur coats which are usually featured on white women, can be attributed to Lil Kim

Is it a Good Outfit, or is she just Skinny?

If I were to go on Pinterest and spend about 10 minutes looking at “outfit inspo”, then I could promise you that if I were to gain a pound (in money) every time I saw a small girl sporting an outfit that would look either bland or ridiculous on myself (no in-betweens), then I would be more than able to take a few days off work! Nonetheless, it is said the reason models are so skinny, is so that attention is drawn to the outfit they are wearing, rather than their body. Yet as we scroll through looking for outfit inspiration, many of us are going to see the thin girls as the desirable body type. But surely, body image has always been an issue within the fashion industry, so what is so wrong with Y2K? Well, during this era, anybody slightly larger than this ideal would often be seen as “too big” (even if most would still describe it as thin). This ideal would often be referred to as the “heroic chic”, which involved “angular bone structures, pale skin and an extremely thin frame.” What’s more, is that many of the items of clothing were especially revealing, and because they were heavily featured on tiny bodies, many who remembered the fashion from that time have raised concerns about how it will impact people’s body image!  

Can we Reclaim it?

It is reasonable to argue that since 2000, the “body positivity movement” has come a long way. This has sent messages to girls and women to accept and embrace their flaws, and to dress how they would prefer as opposed to hiding their bodies. As a result, some women have begun to feel slightly more confident in their own bodies, meanwhile there is more representation of a range of bodies now compared to in the past. Nevertheless, most would agree that there is still a considerable way to go, before women of all sizes can all really feel confident in their own bodies. And whilst there have been some plus and mid-sized women choosing to wear more revealing Y2K clothing, it is also true that many women are concerned about embracing the trend. Furthermore, it would be important for the Y2K trend to be more inclusive toward people of colour and to acknowledge the origins of the era. Nonetheless, as it stands while there are people of colour embracing the trend at this moment, the style still strongly favors white people instead. Therefore, while all of us can choose to enjoy fashion while embracing our own bodies, it is likely there will be a considerable period before all of us can really enjoy general trends at ease. 

Y2K Fashion Returning Doesn’t Mean the Departure of Body Positivity (


TikTok Didn’t Want You To See Ugly or Poor People On Its App (

This is what ‘body positivity’ looked like in the 2000s | Revelist

Why The Return Of Low-Rise Jeans Is Concerning To Millennials | YourTango

Published by Personally_Political

Hello! This is a mainly a blog containing posts concerning social, political and economic issues, although the commentary is mainly based on opinion. My name is Victoria, and I am the creator and currently the only contributor to this blog, and I am 19 years old and studying PPE at Swansea. Also, I am currently looking for writers for here, content creators on Instagram and designers. However the role would be very flexible according to what you would like to do. Therefore, if you or anyone you know would be interested in getting involved, then please don't hesitate to contact me at

One thought on “The Problem With Y2K Fashion

  1. I’m old enough that I see a lot of recycling of trends from back when I was younger, and wonder why people feel the need to bring those things back. I’m pretty clueless about all things Gen-Z, but the late ’90s/early ’00s was a very different time from anything that’s going on now. Most people didn’t have cellphones, social media wasn’t a thing yet, and the only influencers were celebrities. And while celebrities were showing skin at that time, regular people weren’t to the extent that seems to be popular in the current Y2K look.

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